Cleaning difficult, maintenance is difficult, a change in a year for parts
When LV, Gucci, Chanel and many other top brands in the world have landed in China, when these top-brand stores, such as the general springing up one after another manifestation of an embarrassing but there was nothing of the fact that for these top-brand consumers confused: Flower tens of thousands, several hundred thousand dollars to buy a luxury bag, but it is difficult to clean, difficult to maintain the “one-off” merchandise.
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The phenomenon of one: cleaning no Take That
Who cares bags used for a period of time, will be contaminated with dust, dirt, stains there such a small problem, the natural necessary to clean dirty, since it is a luxury bags, cleaning, of course can not be careless, according to the principle of who is who is responsible for sales, This errand, should by Brand counters to deal with. But when the reporter received a reply after investigation, but enough to remind consumers to buy these brands bags, luxury luggage really was a luxury only one oh.
LV Mall in Chengdu Seibu counters, a reporter asked sales staff, if the bags dirty, and counters can provide cleaning services?
Explicitly told reporters that sales staff, LV leather bag, whether sold or canvas bag, only to provide maintenance services, not to provide cleaning services. “Here is not clean dry line,” the salesperson said, “Some dry cleaners may give you wash it very clean, but then dirty faster. LV a lot of packages are not clean, and dirty there will be no other way. ”
Renhe Spring Department Store in Chengdu LV counters, sales staff also refused to provide cleaning services, and for LV why not provide cleaning, sales staff said that if the entire package will be washed after the package with a deformed, affecting life. “LV bag dirty, and consumers have to look for from their own reasons.”
Reporter learned in the investigation, LV, GUCCI, DIOR this kind of luxury brands in mainland China has not established cleaning agency.
Phenomenon 2: maintenance expenses
If consumers use luxury bags broken in need of repair, sales staff will persuade the re-buy one, because the maintenance costs of the equivalent of a buy three new package price.
Alan is a typical luxury Chaser, she purchased while traveling in Beijing, a Christian Dior purse, use the color appeared less than a year need to fill color, she immediately contacts with Beijing counters, the other party that can determine their joint insurance card to do after-sales service, but not free warranty, because this package has exceeded the provisions of Dior in China, the 3-month warranty period, so maintenance costs should be borne by the consumers themselves.
Investigation by the reporter was informed that although the entry into mainland China Dior 10 years, but in mainland China has not set up special service centers, consumers want to get Christian Dior manufacturers to “genuine,” the maintenance, it must return the country of origin, France However, the resulting maintenance costs are also considerable “luxury.”
Dior counter staff told Alan that if returned to France for maintenance Dior bag, it is necessary across the Eurasian continent, in addition to bear the maintenance costs, have to pay postage and access tariffs. Buy this Dior bag cost is 15.7 thousand yuan, if the repair time, the cost is nearly 5 million, enough to buy three new package of money.
Phenomenon 3: a change in a year for parts
If you buy a luxury bag accidentally broke a buckle which day or a bad zipper, you may have to wait one year to re-use, it is because a luxury replacement parts, took almost a year.
Miss Guo encountered such a situation, recently purchased a Testoni Bags pull ring is broken. She found Testoni counter, but was told Testoni repair center is located in Hong Kong, sent to Hong Kong for at least need to wait more than a year maintenance time, and if repair is not good, then returned Testoni country of origin, Italy, This maintenance may not lap down and a year’s time, and for two years is possible. Thought-for-parts is so troublesome, Miss Guo had to this Testoni bag to throw it, “handbag is a fashion product, each of the popular styles are not the same, if the repair time to be more than a year, which provides repair, etc. back
Would not style is already out of date. ”
Reporter visited the survey found that, as a luxury package counter sales staff said that in China, the majority of luxury brands Depot Repair time in 6 months to 1 year between the maintenance of such a long time for many consumers unbearable, even by the This abandoned Depot Repair.
Consumers: looking forward to after-sales service to enhance
Luxury bags for cleaning maintenance is now difficult problem, many businesses by opening a professional brand package cleaning and services, they accept all brands of cleaning and maintenance packages, but even such a specialty store, we can not guarantee that consumers brought The package can be completely repaired. “Cleaning a little better package in general is not a dirty are able to resume primary colors, but if the need for accessories, only to see consumers luck, after all, parts are very scarce luxury package.”
Chunxi Road in Chengdu, the Berlin station, called an LV shop, the boss Salsa told reporters, the shop mainly selling LV bags, has also acquired a number of second-hand LV bag for sale, and provide the brand luxury package cleaning service. Dirty packets have a professional cleaning machines and medicine, but not maintenance, because the luxury accessories market will not buy.
Journalists in the survey that, although there is some private involvement luxury luggage brand stores opened cleaning service, but since it does not brand the designated authority, the relevant management systems are also missing, it is difficult to avoid such kind of problems. To this end, journalists, reminds consumers that luxury cleaning business in the delegate bags, be sure to wash with these businesses to make claims agreement in order to safeguard their rights to prepare themselves for the future.
As the global luxury goods market is under the influence of the economic crisis in an emergency, good scenery alone is becoming a luxury brand in China are most concerned about the “emerging market.” However, in the luxury service, the Chinese consumers are not seeing the full match strategy.
It is reported that the recent Channel Sina is still more than 1,000 products have “one more” luxury handbags conducted a survey of consumers, including luxury handbags Qicheng respondents thought should be “free cleansing”, near the respondents that the luxury brand’s global store of its after-sales service should be uniform and should not be purchased due to the differences in the implementation of double standards, differential treatment; five percent of people believe that luxury should be life-long warranty, but also many of the respondents believe that You Sicheng Even if can not do “life” than the popular luxury brands should also be longer warranty time … …
“Rather than select a non-professional cleaning shop, let us also hope that these international luxury brands will bring more energy into the domestic after-sales service which, let’s buy these luxury luggage consumers can enjoy ‘luxury’ after-sales service. “In the interview, a media work in Chengdu, Miss Chang says.
Reporter Zhang Jing